Tapestry Health
Virtual healthcare that actually feels human
Creating a digital experience that feels approachable and human-centered, aligning with Tapestry Health's mission to bring compassionate virtual care to long-term and post-acute facilities — using custom illustrations and animation to bring warmth to a clinical space.
The problem to solve
Virtual healthcare for elderly patients carries enormous emotional weight. The challenge was creating something that felt genuinely caring — not another tech platform — while communicating the clinical credibility required by healthcare administrators making procurement decisions.
How I approached it
This project was unique because of the custom illustration work. A complete set of original illustrations depicted care scenarios in a warm, approachable style — several pieces animated in After Effects for the homepage. The result felt unlike anything else in the healthcare space.
What we shipped
Delivered a cohesive, professional digital presence that immediately establishes credibility with the target audience.
Fully responsive design ensures a seamless experience across all devices and screen sizes.
Clear calls-to-action and intuitive navigation guide users to key content and conversion points efficiently.